Lead Digital Marketing Specialist

About the Role

Our client is seeking an experienced and strategic Lead Digital Marketing Specialist to spearhead their online marketing efforts from Newcastle upon Tyne . This role is crucial for driving brand awareness, lead generation, and customer acquisition through innovative digital campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels. This is an exciting opportunity to take ownership of the digital marketing roadmap, leverage data-driven insights, and significantly contribute to the company's growth objectives in a highly competitive market, working remotely with a supportive team.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data using tools like Google Analytics, identify key trends, and optimize campaigns for maximum ROI.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Oversee the creation of compelling marketing content, including website copy, blog posts, and ad creatives.
• Collaborate with sales and product teams to ensure marketing efforts align with business goals and product launches.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending new approaches.

Requirements

• Minimum of 6 years of experience in digital marketing, with a proven track record of successful campaign management.
• Strong expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, and email marketing platforms.
• Proficiency in using web analytics tools (e.g., Google Analytics) to measure and report on campaign performance.
• Excellent copywriting and content creation skills, with a keen eye for detail.
• Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Experience managing marketing budgets and optimizing spend for maximum effectiveness.

Benefits

• Attractive annual salary with performance-based incentives.
• Fully remote working arrangement, offering ultimate flexibility.
• Comprehensive health insurance and wellness programs.
• Generous holiday allowance and opportunities for professional development.
• A dynamic and collaborative work environment focused on innovation and results.