Lead Digital Marketing Specialist

About the Role

Our client is looking for a strategic and results-driven Lead Digital Marketing Specialist to spearhead their online marketing efforts from their Coventry office. This role is critical in developing and executing comprehensive digital marketing campaigns that enhance brand awareness, drive lead generation, and increase customer engagement. You will be at the forefront of defining the company's digital presence, leveraging your expertise across various channels to achieve ambitious marketing goals. This is an exciting opportunity to lead a growing function and make a significant impact within a well-established organization.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve lead generation targets.
• Analyze campaign performance data, generate insightful reports, and provide recommendations for improvement.
• Oversee the creation of engaging and high-quality content for website, blogs, social media, and email newsletters.
• Collaborate with sales and product teams to ensure alignment of marketing efforts with business objectives.

Requirements

• Proven experience in a similar digital marketing role, with a track record of successful campaign management.
• Strong expertise in SEO, SEM, Google Analytics, and social media marketing platforms.
• Experience in content creation and management, with excellent copywriting and editing skills.
• Ability to analyze data, interpret metrics, and make data-driven decisions.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.

Benefits

• Competitive salary and annual bonus structure.
• Opportunity to lead and shape the digital marketing strategy in Coventry .
• Comprehensive health insurance and pension plan.
• Generous annual leave entitlement.
• A dynamic work environment with opportunities for career progression.