Lead Solution Architect: CRM & Customer Data (Hybrid)

Primark is seeking a Lead Solution Architect to provide architectural leadership across CRM, customer data, personalisation and engagement capabilities. You will shape architecture strategy for identity, consent, data and marketing technology, partnering with business and tech stakeholders to deliver scalable, secure customer-centric solutions.

Ideal candidates bring extensive enterprise architecture experience, strong stakeholder influence, and familiarity with Salesforce Marketing Cloud/Data

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