Lecturer in Digital Marketing

About the Role

Our client is seeking an enthusiastic and industry-experienced Lecturer in Digital Marketing to join their Business School faculty in Sunderland . This role is crucial for delivering up-to-date, practical education in the dynamic field of digital marketing to undergraduate and postgraduate students. You will bring real-world insights into the classroom, bridging the gap between academic theory and industry practice. This is an exciting opportunity to shape the future of marketing professionals and contribute to the reputation of a forward-thinking educational institution, engaging with local businesses to enhance student learning experiences and opportunities.

Key Responsibilities

• Develop and deliver engaging course content on digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Utilize a variety of teaching methods to cater to diverse learning styles, incorporating case studies, practical exercises, and guest lectures from industry professionals.
• Assess student performance through assignments, exams, and presentations, providing constructive feedback.
• Stay current with the latest trends, tools, and best practices in the rapidly evolving digital marketing landscape.
• Contribute to curriculum development and departmental initiatives, fostering strong links with the marketing industry.

Requirements

• A Master's degree or equivalent professional qualification in Marketing, Business, or a related field.
• Significant professional experience in digital marketing roles, with a proven understanding of current industry practices.
• Excellent communication, presentation, and interpersonal skills.
• Passion for teaching and a commitment to student success and professional development.
• Experience with digital marketing analytics tools and platforms is highly desirable.

Benefits

• Competitive salary and professional development opportunities.
• Access to modern teaching facilities and resources in Sunderland .
• Pension scheme and other standard employee benefits.
• Opportunity to influence curriculum and shape future marketing professionals.
• Collaborative working environment with supportive colleagues.