Market Research Analyst

About the Role

Our client is seeking a sharp and insightful Market Research Analyst to support their FMCG business growth. This fully remote role will involve conducting comprehensive market analysis, consumer research, and competitive intelligence to inform strategic decision-making. You will play a pivotal role in identifying market opportunities, understanding consumer behavior, and assessing industry trends within the fast-moving consumer goods sector. The ideal candidate is adept at data analysis and interpretation, possesses excellent communication skills, and thrives in a collaborative, remote research environment. Help us uncover the insights that drive our brands forward.

Key Responsibilities

• Design and execute market research studies, including surveys, focus groups, and data analysis.
• Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities and potential threats.
• Prepare detailed reports and presentations summarizing research findings and providing actionable recommendations.
• Monitor key industry metrics and stay abreast of emerging trends within the FMCG landscape.
• Collaborate with marketing, product development, and sales teams to translate research insights into business strategies.
• Develop and maintain databases for tracking market performance and consumer insights.

Requirements

• Minimum of 3 years of experience in market research or competitive intelligence, preferably within FMCG or consumer goods.
• Proficiency in quantitative and qualitative research methodologies.
• Strong analytical skills with expertise in statistical software and data visualization tools.
• Excellent report writing and presentation skills.
• Ability to synthesize complex information into clear, concise insights.
• Bachelor's degree in Marketing, Economics, Statistics, or a related field.
• Must be comfortable and effective working autonomously in a fully remote capacity.

Benefits

• Competitive salary with performance-based incentives.
• Flexible remote working schedule and supportive virtual team environment.
• Comprehensive health, dental, and vision insurance.
• Access to advanced research tools and professional development opportunities.
• Contribute critical insights that shape the strategy for leading FMCG brands .