Marketing Analyst

About the Role

Our client is seeking a data-driven and analytical Marketing Analyst to join their team based in Stoke-on-Trent . This critical role will involve gathering, interpreting, and reporting on marketing data to provide actionable insights that inform strategic decision-making. You will work closely with the marketing team to measure campaign effectiveness, identify trends, and uncover opportunities for growth. The ideal candidate possesses strong analytical skills, a keen eye for detail, and a passion for understanding customer behavior and market dynamics.

Key Responsibilities

• Collect and analyze marketing data from various sources, including web analytics, CRM, and campaign platforms.
• Develop and maintain marketing performance dashboards and reports to track key metrics (KPIs).
• Identify trends, patterns, and insights within marketing data to inform strategy and campaign optimization.
• Conduct A/B testing and other experiments to measure the impact of marketing initiatives.
• Provide recommendations for improving marketing ROI and customer acquisition strategies.
• Collaborate with marketing teams to define measurement frameworks and ensure data accuracy.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or a related analytical field.
• Proven experience as a Marketing Analyst or in a similar data analysis role.
• Proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Strong understanding of marketing principles and digital marketing channels.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Effective communication skills, with the ability to present findings clearly to stakeholders.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive benefits package including health, dental, and vision insurance.
• Opportunities for professional development and training in data analytics.
• A collaborative work environment focused on data-driven insights.
• Defined contribution pension scheme.