Marketing Analyst

About the Role

Our client is seeking a detail-oriented and analytical Marketing Analyst to join their growing team in Edinburgh . This role is crucial for understanding campaign performance, customer behavior, and market trends to inform strategic marketing decisions. You will work closely with the marketing and sales teams, transforming raw data into actionable insights that drive efficiency and effectiveness. The ideal candidate is passionate about data, possesses strong analytical skills, and is eager to contribute to data-driven marketing strategies in a dynamic city.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including digital platforms, CRM, and campaign reports.
• Develop and maintain dashboards and reports to track key marketing KPIs, such as website traffic, conversion rates, lead generation, and ROI.
• Conduct deep-dive analyses to identify trends, patterns, and insights into customer behavior and campaign effectiveness.
• Provide actionable recommendations to the marketing team based on data analysis to optimize campaigns and strategies.
• Assist in forecasting marketing performance and setting realistic targets.
• Support A/B testing initiatives and analyze results to improve website performance and campaign outcomes.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related quantitative field.
• 1-2 years of experience in a marketing analytics or data analysis role.
• Proficiency with data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with marketing analytics platforms (e.g., Google Analytics) is essential.
• Strong understanding of marketing principles and common marketing metrics.
• Excellent analytical, problem-solving, and communication skills.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and training in data analytics.
• A collaborative work environment in a central Edinburgh location.
• Be part of a company that values data-driven decision-making.
• Pension scheme contributions.