Marketing Analyst

About the Role

Our client is seeking a data-driven and insightful Marketing Analyst to join their team, supporting their operations based in Oxford . This role is crucial for measuring the effectiveness of marketing campaigns, identifying key trends, and providing actionable insights to optimize marketing strategies. You will work with various data sources to analyze performance and inform decision-making. This is an excellent opportunity for an analytical mind to contribute to strategic marketing initiatives, collaborate with a dedicated team, and play a key role in driving business growth in the renowned scientific and academic hub of Oxfordshire , with the flexibility of remote work.

Key Responsibilities

• Collect, clean, and analyze marketing data from various sources, including digital platforms, CRM, and campaign reports.
• Develop and maintain dashboards and reports to track key marketing performance indicators (KPIs) such as ROI, customer acquisition cost, and conversion rates.
• Conduct in-depth analysis of marketing campaign performance, identifying trends, insights, and areas for optimization.
• Provide actionable recommendations to the marketing team based on data analysis to improve campaign effectiveness and efficiency.
• Collaborate with marketing stakeholders to understand their data needs and deliver relevant reports and insights.
• Stay up-to-date with marketing analytics tools and methodologies, continuously seeking ways to enhance data analysis capabilities.

Requirements

• Minimum of 3 years of experience in marketing analytics, data analysis, or a related field.
• Proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI).
• Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Strong analytical and quantitative skills, with the ability to interpret complex data sets and derive meaningful insights.
• Excellent communication and presentation skills, with the ability to explain technical findings to non-technical audiences.
• A proactive approach to problem-solving and a keen attention to detail.

Benefits

• Competitive annual salary commensurate with experience.
• Fully remote working arrangement, offering excellent work-life balance.
• Comprehensive health insurance and wellness programs.
• Generous holiday allowance and company benefits.
• Opportunities for professional development and continuous learning in marketing analytics.