Marketing and brand director

General Projects is seeking a marketing and brand director to join its team in London.

General Projects is looking for an ambitious and creatively-minded marketing director to lead the company’s brand, marketing and communications across an evolving portfolio of design-led places and projects.

This is a senior, hands-on role for someone who understands how great places are positioned, communicated and brought to life. You will shape how General Projects and its projects are presented to the world, from the earliest stages of an idea through to launch, leasing and operation.

About General Projects

General Projects is a creative real estate developer focused on creating distinctive, sustainable and socially valuable places.

We work with leading architects, designers and partners to reimagine existing buildings, create new neighbourhoods and deliver workplaces, homes and mixed-use destinations with a strong sense of identity and purpose.

The role

As marketing director, you will lead the marketing and communications strategy for General Projects at both a corporate and project level.

You will work closely with the CEO, development and asset management teams, as well as creative partners, investors and stakeholders to develop compelling identities, narratives and campaigns for our places.

The role spans strategy and delivery. One day you might be shaping the positioning and identity for a new acquisition; the next, developing a launch campaign, briefing a filmmaker, crafting a pitch, planning an event or working with the project team on how a new place should be experienced.

You will have considerable creative ownership and the opportunity to influence projects from their earliest stages.

About you

We’re looking for someone with strong creative instincts and abilities, excellent judgement and the ability to move comfortably between strategic thinking and hands-on delivery. More important than following a traditional property marketing career path is an understanding of brands, places and audiences, and an instinct for what makes a project interesting and culturally relevant.

You will ideally have:

• significant experience in a senior marketing, brand or communications role
• a strong understanding of architecture, design, property or the built environment
• excellent written and verbal communication skills
• experience working across Adobe Creative Suite
• strong creative judgement and a high level of visual literacy
• experience developing brands, campaigns and project positioning
• experience briefing and managing creative agencies and consultants
• confidence working with senior stakeholders, PR and multidisciplinary project teams
• experience delivering digital content, social media, events and campaigns
• the ability to manage multiple projects and priorities simultaneously
• a collaborative, entrepreneurial approach and willingness to get involved in the detail

Experience in property development or real estate would be valuable. We are equally interested in people coming from architecture, design cultural organisations or creative agencies who understand how to build compelling brands and experiences around places.

This role offers the opportunity to work directly with the people shaping our projects and to have a meaningful influence over how they develop, from the initial idea and identity through to the way a building or neighbourhood is ultimately experienced.

You’ll join a one small, ambitious team with a significant pipeline of projects and considerable freedom to bring new ideas, collaborators and perspectives into the business.

Location: London

Role: full-time

Sector: property, architecture, design, placemaking

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