Marketing & Communications Director
- london, england, United Kingdom
- Permanent
- Full time
- £120 - £200 Per Day
Job Description
JOB TITLE:
Marketing & Communications Director
LOCATION:
London UK Headquarters
HOURS:
Full Time
EMPLOYMENT TYPE:
Permanent
WORKING PATTERN:
Hybrid. 4 days in office and 1 day remote (non contractual and subject to change)
REPORTS INTO:
Creative Director, Commercial Director
DIRECT REPORTS:
Marketing Manager
PURPOSE:
Provide strategic leadership across the Marketing & Communications function, defining and delivering an integrated brand, marketing and communications strategy that strengthens brand desirability, drives commercial growth and supports the long-term ambitions of the business.
SCOPE:
Lead the strategic direction of all Marketing & Communications activity across RTW, Bridal, Bespoke and Home, ensuring every customer-facing touchpoint reflects the Emilia Wickstead brand while supporting commercial growth and long-term brand equity.
The remit includes Brand Marketing, Retail Marketing, Wholesale Marketing, Digital Marketing & CRM, PR, VIP & Media Relations, Creative Production, Events, Partnerships and Customer Communications.
Work closely with the Founder and senior leadership team to align marketing and communications activity with the wider business strategy.
MARKETING:
Provide strategic oversight of all brand, retail, wholesale and customer marketing activity, ensuring integrated campaigns support both brand equity and commercial performance.
Lead the annual marketing strategy and calendar, overseeing seasonal launches, Fashion Week, campaigns, retail activations, trunk shows, wholesale marketing initiatives, partnerships and customer engagement programmes.
Work closely with Retail, Wholesale and Client Services to identify opportunities to grow customer acquisition, retention and lifetime value, with particular focus on UHNW and VIC clients.
PR, VIP & MEDIA RELATIONS:
Provide strategic leadership across PR, VIP and media relations, ensuring a consistent brand narrative and a best-in-class communications strategy across all markets.
Oversee external PR agencies, media relations, celebrity dressing, VIP strategy, editorial opportunities, events and Fashion Week communications, ensuring activity delivers measurable impact while strengthening brand awareness and reputation.
CREATIVE PRODUCTION:
Provide strategic oversight of creative production and visual brand execution, ensuring every customer-facing asset reflects the highest standards of luxury and reinforces the Emilia Wickstead brand identity.
Champion the continuous elevation of the brand\'s visual identity across all marketing and communications touchpoints, ensuring creative output remains distinctive, aspirational and commercially effective.
Oversee the development and delivery of campaign imagery, content, graphic design, marketing collateral and creative assets, ensuring consistency across retail, wholesale, digital, PR and CRM channels.
Drive innovation across creative production by identifying opportunities to improve quality, efficiency and creative workflows through emerging technologies, including AI, while maintaining the integrity of the brand aesthetic.
DIGITAL & CRM:
Digital and e-commerce marketing sits within scope, with natural cross-departmental collaboration across social, affiliate/influencer, paid, SEO, newsletters, website updates for seasonal releases and coordination on seasonal assets.
To note - the role does not line-manage the Head of E-commerce; the overlap between marketing and e-commerce will be assessed with the Commercial Director and in coordination with the Head of E-commerce as part of the engagement.
BUDGET MANAGEMENT & REPORTING:
Own the annual Marketing & Communications budget, ensuring investment is aligned with strategic priorities and commercial objectives across Marketing, PR and Creative.
Responsible for annual budget planning, forecasting, supplier negotiations and ongoing budget management, ensuring resources are allocated effectively while delivering maximum return on investment.
Monitor and report on departmental KPIs, analysing marketing performance, PR effectiveness, creative operations, budget utilisation and commercial outcomes to inform future strategy and continuous improvement.
LEADERSHIP & DEPARTMENT MANAGEMENT:
Lead, mentor and develop the Marketing, PR and Creative teams, fostering a collaborative, high-performing culture with clear ownership and accountability.
Establish robust planning, governance and reporting frameworks that improve operational efficiency and enable effective cross-functional collaboration.
Continuously review departmental structures, systems and ways of working, ensuring the function remains scalable, commercially focused and aligned with business objectives.
Champion innovation, continuous improvement and the adoption of new technologies, including AI, across the department.
MANDATE:
Define and deliver the global Marketing & Communications strategy.
Lead and develop the Marketing, PR and Creative teams.
Drive integrated marketing campaigns that strengthen both brand equity and commercial performance.
Oversee brand, retail, wholesale, digital, CRM and communications strategy.
Own the annual Marketing & Communications budget and departmental KPIs.
Establish best-in-class planning, governance and reporting processes.
Build strong cross-functional relationships across Design, Retail, Wholesale and E-commerce.
Oversee agency, supplier and partner relationships.
Identify opportunities for innovation, operational efficiencies and continuous improvement.
Support the Founder and Executive Team in delivering the long-term growth strategy for the brand.
SKILLS & EXPERIENCE:
Extensive senior leadership experience within a luxury fashion, luxury lifestyle or premium consumer brand.
Proven experience leading integrated Marketing, PR and Creative teams.
Demonstrable success developing and delivering global brand and commercial marketing strategies.
Strong understanding of luxury retail, wholesale, digital marketing, CRM and customer experience.
Significant experience managing substantial marketing budgets, forecasting and departmental planning.
Proven success delivering Fashion Week campaigns, international brand activations and global product launches.
Strong commercial acumen, balancing brand building with measurable business performance.
Experience managing PR agencies, creative partners and external suppliers.
Exceptional stakeholder management skills, with experience working closely with founders, Creative Directors and executive leadership teams.
Proven ability to build, mentor and develop high-performing teams.
Experience implementing governance, reporting frameworks and operational processes that improve organisational effectiveness.
Forward-thinking with a strong understanding of AI and emerging technologies, and their application across marketing, communications and creative operations.