Marketing & Proposition Lead

Serving our customers, communities, and planet a little better every day.

Salary

- up to £90,000 (DOE) + annual bonus & benefits

Work Level - 2

Location

- We have office locations in the following areas Edinburgh, Reigate, Welwyn Garden City. Permanent

Office Attendance

- Our hybrid working model gives you the best of both worlds - flexibility to work from home and valuable face-to-face time with colleagues. This role typically requires 2 days per week onsite.

Closing Date

- Applications close on 24th September at 5pm

Why this role?

This is an exciting opportunity to lead on growth initiatives within our Partnerships portfolio (focusing on Gift Cards and Travel Money), through a combination of customer led marketing, personalisation and team leadership.

As Marketing & Proposition Lead (known internally as Marketing Lead), you’ll be responsible for leading a team who manage end-to-end marketing activity, with a focus on driving customer engagement, commercial performance and long-term business growth, as well as shaping the delivery of business priorities which enable personalisation.

What you’ll be doing

• Lead performance driven marketing planning and delivery across paid, owned and CRM channels, optimising customer acquisition/retention and revenue growth.
• Work with Commercial and Product teams to prioritise marketing opportunities, unlock incremental growth and deliver against trading objectives.
• Own and report on marketing performance, using data, testing and optimisation to improve conversion, efficiency and return on marketing investment.
• Lead and develop a high-performing team, creating a culture of collaboration, innovation and accountability.
• Driving forward fundamental personalisation capabilities within IMS, to improve audience targeting and enable seamless customers journeys in future.
• Developing a process for integrating Gift Card products into Tesco's Adobe platform in order to unlock personalisation and targeting opportunities.
• Identify and deliver tactical personalisation opportunities across CRM, retargeting, paid media and onsite channels.

What we’re looking for (minimum criteria)

• Experience leading performance marketing, customer growth or acquisition strategies that deliver measurable commercial outcomes.
• Strong track record of using channel performance data and insight to optimise investment and drive growth.
• Experience developing and delivering integrated campaigns across paid, owned and CRM channels.
• Ability to measure channel contribution, identify opportunities and make recommendations to improve efficiency and ROI.
• Strong stakeholder management and influencing skills across Commercial, Product, Data and Marketing teams.
• Experience leading, coaching and developing high performing teams.

And if you have any of these, even better

• Experience in retail, financial services or partnership-led businesses.
• Experience in personalisation, CRM or customer growth programmes.
• Knowledge of customer data platforms, audience targeting and marketing technology.
• Experience working with loyalty, Clubcard or data-driven customer engagement strategies.

We welcome applications from everyone. If you're excited about this role but your experience doesn't align perfectly with every requirement, we'd still love to hear from you.

What’s in it for you

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.

Interviews

As a Disability Confident Employer (Level 2), we're committed to creating an accessible and supportive environment for all. We offer reasonable adjustments throughout the recruitment process, including interviews, to ensure every candidate has a fair opportunity to succeed.

We also know the importance of balancing work with life's other commitments. Please talk to us at interview about the flexibility you need, as we're committed to exploring part time and flexible working opportunities, at every level of the organisation.

Interviews are expected to be held shortly after closing date.

Why Tesco Insurance and Money Services?

Seeing your impact all around you: there's no better feeling.

Lucky for us, we get to feel it all the time. Because whatever our role, we're helping our colleagues and serving our customers, communities and planet a little better every day.

We deal in the personal - from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you've worked hard for.

Everything we do is about making things better. Not just for others, but for you too. It's why you'll get bags of choice and plenty of development. It's why you'll always be heard and find balance that works for you. It's why you'll feel totally at home in a place where everyone's welcome.

So, if you want a career where you can do good and feel good, you've found it.

Let's make everyday a little better.

Our story

Making Insurance and Money Services more rewarding and offering great value and choice - because we know little wins can make a big difference.

We began life in 1997 and now help more than 2 million customers protect what matters to them.

We want to deliver a helpful service in everything we do and to make life easier for our customers. Our policies are really easy to manage online for our customers, but we know that being able to speak to our customer service staff when you need to is really important. This is why our customer service centres are open seven days a week.

Delivering great customer service means having great people behind the scenes - people who understand our customers and are driven by doing the right thing for them. We offer colleagues a place where they can feel totally at home in a place where everyone's welcome, where they can be part of a great team focused on making a real difference for our customers.

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