Open roleExternal

Marketing Automation & Field Manager

Job Description

Vodafone Horsham, England, United Kingdom

To deliver an effective external digital communications strategy that helps increase revenue and awareness of Automotive globally
To lead and execute the French marketing plan for Vodafone’s IoT automotive business, in line with the global automotive and IoT strategy
To deliver effective external and internal communications at a local level that help to increase revenue and awareness of automotive across all market segments within the region
To establish Vodafone IoT automotive as a market leader in France

Drive campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business; acting as the marketing SPOC for automotive for the implementation of marketing automation via website/inbound management and outbound campaigns
Execute the local marketing plan for the French automotive business, in conjunction with the Sales Managers, aligning with global marketing and regional business strategies
Support sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches
Identify suitable stories to share through PR and works with global and local PR teams in Vodafone to execute
Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country

Ability to develop a lead generation marketing strategy to support sales with revenue, working with internal & external stakeholders to develop marketing automation capability
Experience in leading and implementing Marketing strategies for complex solutions in an international B2B and B2C environment across different channels
Ability to deliver world class marketing communications that drive awareness and generate demand for Vodafone Automotive solutions - internally and externally- across channels
Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time. Ability to provide feedback and effect change for process improvement and optimisation
Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence local customers, channels and partners as well as internal stakeholders

French native or extremely fluent, fluent in English
A degree or equivalent marketing qualification
Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing
Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment
Strong planning and delivery skills

Seniority level: Not Applicable

Employment type: Full-time

Job function: Other

Industries: Information Services, IT Services and IT Consulting, Telecommunications

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