Marketing Automation Specialist

About the Role

Our client is seeking a skilled Marketing Automation Specialist to join their forward-thinking marketing team in Stoke-on-Trent . This role is critical for optimizing our marketing efforts through the strategic use of marketing automation platforms. You will be responsible for designing, implementing, and managing automated marketing workflows, lead nurturing programs, and email campaigns to drive engagement and conversions. This is an ideal opportunity for an analytical and technically-minded marketer looking to leverage technology to enhance campaign effectiveness and contribute to measurable business growth.

Key Responsibilities

• Design, build, test, and deploy automated marketing campaigns and workflows using the company's marketing automation platform (e.g., HubSpot, Marketo).
• Develop and optimize lead scoring and lead nurturing programs to improve lead quality and conversion rates.
• Manage email marketing campaigns, including segmentation, personalization, and A/B testing for optimal performance.
• Collaborate with content and design teams to ensure automated campaigns have relevant and engaging assets.
• Monitor campaign performance, analyze data, and provide insights to improve future automation strategies.
• Ensure data hygiene within the marketing automation platform and assist with CRM integration.

Requirements

• Proven experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of marketing automation best practices, lead nurturing, and email marketing principles.
• Experience with CRM systems and their integration with marketing automation tools.
• Analytical skills with the ability to interpret data and provide actionable recommendations.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Detail-oriented with a passion for process optimization and efficiency.

Benefits

• Competitive salary commensurate with experience.
• Hybrid work model providing a balance of remote and office-based work in Stoke-on-Trent .
• Comprehensive benefits package including health insurance and pension.
• Opportunities for specialized training and certifications in marketing automation.
• A dynamic and collaborative team environment focused on innovation.