Marketing Automation Specialist

About the Role

Our client is seeking a technically adept and results-driven Marketing Automation Specialist to join their dynamic marketing team in Oxford . This role is responsible for implementing, managing, and optimizing marketing automation programs to enhance lead nurturing, customer engagement, and campaign efficiency. You will work closely with the marketing and sales teams to design automated workflows, manage email campaigns, segment databases, and analyze program performance. This is an excellent opportunity for an individual passionate about leveraging technology to drive marketing success in a collaborative and forward-thinking company.

Key Responsibilities

• Design, build, and maintain automated marketing workflows, email campaigns, and lead nurturing programs within the marketing automation platform.
• Segment customer databases for targeted and personalized marketing communications.
• Manage the setup and execution of email marketing campaigns, ensuring accuracy in delivery and tracking.
• Monitor and analyze the performance of marketing automation programs, identifying areas for optimization to improve engagement and conversion rates.
• Collaborate with the marketing and sales teams to align automation strategies with overall business objectives and CRM data.
• Ensure data hygiene and compliance with data privacy regulations (e.g., GDPR) within the marketing automation system.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 1-3 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud).
• Proficiency in creating and managing automated workflows and email campaigns.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with CRM systems and best practices for data integration.
• Excellent communication and project management skills.

Benefits

• Competitive salary and opportunities for career growth.
• Opportunity to work in a leading academic and technological hub in Oxford .
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company pension contribution.
• Access to training and development to stay current with marketing technology.