Marketing Data Analyst

About the Role

Our client is seeking a meticulous and insightful Marketing Data Analyst to join their growing team in Plymouth . This role is crucial for translating complex marketing data into actionable insights that drive strategic decision-making and campaign optimization. You will be responsible for collecting, analyzing, and reporting on various marketing metrics to understand customer behavior, campaign performance, and market trends. This is an excellent opportunity for a data-savvy professional to make a significant impact on marketing effectiveness in the South West of England.

Key Responsibilities

• Collect, clean, and organize marketing data from various sources, including web analytics, CRM, and advertising platforms.
• Analyze marketing campaign performance, identifying key trends, insights, and areas for improvement.
• Develop and maintain dashboards and reports to visualize marketing data and communicate findings to stakeholders.
• Conduct customer segmentation analysis to understand audience behavior and preferences.
• Provide data-driven recommendations for optimizing marketing strategies, channels, and spend.
• Collaborate with marketing teams to define key performance indicators (KPIs) and measurement frameworks.

Requirements

• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools and techniques (e.g., Excel, SQL, Google Analytics).
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Strong understanding of marketing principles and digital marketing channels.
• Bachelor's degree in Statistics, Mathematics, Marketing, Economics, or a related quantitative field.

Benefits

• Competitive salary and potential for bonuses.
• Flexible hybrid working environment.
• Comprehensive health and wellness benefits.
• Generous annual leave allowance.
• Access to professional development and training in data analytics.