Marketing Data Analyst

About the Role

Our client is looking for a meticulous and analytical Marketing Data Analyst to join their team in Manchester, Greater Manchester, UK . This role is central to understanding campaign effectiveness, customer behavior, and market trends. You will be responsible for collecting, cleaning, and interpreting marketing data to provide actionable insights that inform strategic decisions and optimize marketing investments. This is a fantastic opportunity for a data-driven individual to contribute to the company's success by transforming raw data into clear, impactful recommendations within a collaborative office environment.

Key Responsibilities

• Collect, clean, and organize large datasets from various marketing platforms and sources.
• Perform in-depth analysis of marketing campaigns, website traffic, customer segmentation, and ROI.
• Develop dashboards and reports to visualize key marketing metrics and performance trends.
• Identify patterns, opportunities, and challenges within the data to provide strategic recommendations.
• Collaborate with marketing teams to define key performance indicators (KPIs) and tracking mechanisms.
• Utilize statistical techniques to forecast marketing trends and campaign outcomes.

Requirements

• Proven experience as a Data Analyst , preferably within a marketing context.
• Strong proficiency in data analysis tools such as SQL, Excel, and statistical software (e.g., R, Python).
• Experience with data visualization tools like Tableau or Power BI.
• Solid understanding of marketing principles and digital marketing channels.
• Excellent analytical, problem-solving, and critical thinking skills.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, or a related quantitative field.

Benefits

• Competitive salary and annual bonus structure.
• Opportunity to work with cutting-edge data analytics tools and technologies.
• Comprehensive health insurance and pension plan.
• Professional development opportunities and training budget.
• A modern office workspace in the vibrant city of Manchester .