Marketing Data Analyst

About the Role

Our client is seeking a highly analytical and data-driven Marketing Data Analyst to join their expanding team, working remotely to support their operations in Reading . This role is pivotal in transforming raw marketing data into actionable insights that drive strategic decision-making and optimize campaign performance. You will be responsible for collecting, cleaning, analysing, and reporting on various marketing metrics across all channels. This is an ideal opportunity for a skilled analyst passionate about uncovering trends and contributing to measurable business growth through data.

Key Responsibilities

• Collect, clean, and process large datasets from various marketing channels (e.g., web analytics, social media, email campaigns, paid ads).
• Develop and maintain dashboards and reports to visualize key marketing performance indicators (KPIs).
• Conduct in-depth analysis of marketing campaign performance, customer behaviour, and market trends.
• Identify patterns, correlations, and insights within the data to inform marketing strategies and optimize resource allocation.
• Collaborate with marketing teams to define data requirements and support their analytical needs.
• Build predictive models and forecasts to anticipate future marketing outcomes.
• Ensure data accuracy and integrity across all reporting and analytical efforts.

Requirements

• Proven experience as a Marketing Data Analyst or in a similar analytical role.
• Strong proficiency in data analysis tools and languages such as SQL, Python, or R.
• Expertise in using data visualization tools like Tableau, Power BI, or Looker.
• Solid understanding of statistical analysis and modeling techniques.
• Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools.
• Excellent communication and presentation skills, with the ability to explain complex data insights clearly.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote working arrangement for enhanced flexibility.
• Significant opportunities for professional development and continuous learning.
• Exposure to a wide range of marketing data and analytical challenges.
• A data-centric and innovative work culture.