Marketing Director (Northern Europe)

• Reporting to the SVP of Marketing for EMEA & APAC, the Marketing Director will be responsible for localising and executing the EMEA marketing strategy and plan for the Northern Europe region
• This is a crucial role within the team to localize our marketing and drive demand generation across the different regional channels from events and conferences to email, web, social media, search, and display
• It is a permanent full-time role based in London with an opportunity to establish marketing in the country and grow the role and the team in the coming years
• Localise and execute the marketing strategy and plan for Northern Europe, based on the EMEA Marketing strategy and plan
• Drive demand generation in the region, both offline and online
• Optimise and measure the success of the different activities and initiatives
• Report on the impact of leads, opportunities, cost per lead, cost per opportunity and the overall return on marketing investment
• As the regional presence grows, build and manage a local marketing team, and take ownership of the regional marketing budget
• Act as a strategic marketing partner to local Sales leadership and regional stakeholders
• Identify opportunities to improve regional marketing performance based on market insight, performance data, and commercial feedback

Benefits

• Culture and benefits built around work-life balance
• Extensive resources to support physical and mental health
• Employee assistance program
• Generous retirement plans
• Incentives for referring new colleagues
• Learning, training and mentoring programs
• Cross-functional projects
• Stretch assignments to help you progress
• Receive feedback and earn bonuses from peers & managers
• Employee bonding activities
• ESG and charitable team initiatives

Ability to collaborate across functions and regions within a multicultural environmentComfortable influencing stakeholders without direct authorityAbility to work productively within a virtual team environment as well as independentlyAbility to build strong working relationships, especially the local sales teamIs flexible and adaptable in approachStrategic and creative thinker with a hands-on, execution-oriented approachProactive, flexible, quick to adjust, and focused on execution and resultsPC proficiency with Microsoft Office 365 applications knowledge (Copilot, Excel, Word, PowerPoint, Outlook, Teams, and SharePoint)Ability to demonstrate a high degree of confidentiality, discretion, and professionalismMeticulous and analytical with strong planning skillsExperience collaborating with external partners and suppliersFluency in English (written & spoken); an additional Northern European language is an advantageGood understanding of the right and most effective marketing mix and channels in the Northern Europe region, including events, conferences, email, web, social media, paid search, and displayExperience with AI, CRM (e.g. salesforce), marketing, and social media tools is an advantage (e.g. Pardot, LinkedIn and Sitefinity)Propensity to respond to deadlines ahead of scheduleAbility to translate marketing performance data into meaningful business insightsStrong organisational skillsDigital savviness in terms of executing local initiatives over different tools and channelsPersuasive communication and people skills - written and verbalA master’s degree in marketing or related fields is an advantageA bachelor’s degree (or equivalent) in marketing, communications, business or related fields is desirablePrevious experience in a technology SaaS company would be a great advantage, ideally in the financial services/legal sectorsKnowledge & ExperienceExperience partnering closely with Sales and senior stakeholders is preferredStrong knowledge of B2B marketingCandidates must have full eligibility to work in the UK without any restrictionsPrevious people management experience is an advantage, but not requiredMinimum 7-12 years’ experience in marketing, preferably in a regional, field marketing, demand generation, or integrated marketing role within a global organisation

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