Marketing Lead - Events

Marketing Lead - Events

£50,000 - £60,000 Base + Bonus

Hybrid - London

The Company

Leading media events business seeks highly accomplished Senior Events Marketing Manager with circa 5 years Exhibition marketing experience to join their high growth team.

As Senior Marketing Manager, you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics.

Focused on demand generation and driving leads along the sales funnel you will be working in collaboration with the Marketing Director, Managing Director and Delegates Sales to ensure that you are focusing on areas of attendee marketing across the industry. There is also scope to manage junior members of the team.

Key Responsibilities:

• Formulating and executing targeted attendee marketing strategies with a goal to drive scale on premium and free visitor reg's and to drive attendance to the show
• Establish close working relationships with their exhibitor clients to create extended campaigns and outreach.
• Forging mutually beneficial marketing partnerships with associations and publications with the goal of driving visitor attendance.
• Utilising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy and understanding how to navigate the commercial landscape.
• Preparing all promotional copy and collateral for internal and client use
• Hitting agreed targets for direct revenue generation, registration numbers and lead generation whilst closely managing the event marketing budget.

Profile of Experience:

• 4+ years event marketing experience preferred, ideally gained within exhibitions
• Commercial mindset -Experience in driving leads and footfall with a focus on conversion and ROI Experience with digital marketing (SEO & SEM, social media etc.)
• Excellent written & oral communication skills Is a creative problem solver, detail focused and analytically inclined.
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook

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