Marketing Manager - Digital Content

About the Role

Our client is seeking an experienced and dynamic Marketing Manager to oversee their digital content strategy in Glasgow . This role is integral to driving engagement and growth within the competitive arts and entertainment landscape. You will be responsible for developing and executing innovative marketing campaigns that highlight our client's diverse offerings, utilising a range of digital channels. The ideal candidate has a proven track record in digital marketing, a passion for the arts, and a strategic mindset to effectively reach and captivate target audiences within a bustling city environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote content and engage audiences.
• Manage social media channels, email marketing campaigns, and online advertising efforts.
• Create compelling marketing copy, press releases, and promotional materials.
• Analyse marketing campaign performance and provide regular reports with actionable insights.
• Collaborate with creative teams to ensure marketing materials align with brand identity and artistic vision.

Requirements

• Proven experience as a Marketing Manager or similar role, with a focus on digital content.
• Strong understanding of SEO, SEM, social media marketing, and email marketing platforms.
• Excellent written and verbal communication skills, with a flair for creative storytelling.
• Demonstrated ability to manage budgets and measure the ROI of marketing campaigns.
• A passion for the arts and entertainment industry and a keen understanding of audience engagement strategies.

Benefits

• Competitive salary package within the Glasgow area.
• Opportunity to work in a vibrant cultural hub.
• Comprehensive health and pension scheme.
• Paid time off for professional development and training.
• Be part of a dedicated team passionate about promoting the arts.