Marketing Manager - Sports Events

About the Role

Our client, a dynamic agency specializing in sports marketing and event promotion in Liverpool , is seeking an innovative and strategic Marketing Manager - Sports Events . This role is pivotal in driving ticket sales, enhancing brand visibility, and creating compelling marketing campaigns for a diverse portfolio of sporting events. You will leverage your expertise in digital marketing, public relations, and traditional advertising to reach target audiences and achieve event objectives within the competitive Leisure & Sports landscape. The ideal candidate is a creative thinker with a deep understanding of the sports fan base and a proven ability to deliver impactful marketing strategies, working remotely.

Key Responsibilities

• Develop and implement comprehensive marketing strategies for assigned sports events, from pre-launch to post-event analysis.
• Manage digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising campaigns.
• Oversee the creation of engaging marketing collateral, including press releases, website content, and promotional materials.
• Cultivate relationships with media partners, influencers, and sponsors to maximize event exposure.
• Analyze campaign performance using data and analytics tools, providing regular reports and actionable insights.
• Collaborate closely with event organizers, sales teams, and creative agencies to ensure brand consistency and achieve marketing goals.

Requirements

• Proven experience in marketing, specifically within the sports or events industry.
• Strong understanding of digital marketing techniques and analytics platforms (e.g., Google Analytics, social media ad managers).
• Excellent writing, editing, and communication skills.
• Experience in budget management and campaign ROI analysis.
• Ability to work independently and collaboratively in a remote team environment.
• Creative flair and a passion for sports and event promotion in Liverpool .

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote working arrangements.
• Opportunity to work on high-profile sports events across the UK .
• Professional development opportunities and industry event attendance.
• A creative and collaborative team culture focused on innovation.