Marketing Manager
- newtown, cambridgeshire, CB2, United Kingdom
- Permanent·On-site
- Full time
Job Description
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Marketing Manager Required!
Our client is a family-owned business with over 30 years of success as a leading manufacturer and distributor of window and door hardware.
On behalf of our client, we are seeking an experienced and commercially focused Marketing Manager to lead their marketing function. Reporting directly to the Managing Director, you will shape the brand strategy, drive awareness and demand across both trade and retail markets, manage a team of two, and contribute to key commercial decisions.
This is a hands-on leadership role, requiring a balance of strategic thinking and practical delivery. The ideal candidate will be a confident user of AI, applying it to market research, insight generation, and content creation to deliver commercially effective, brand-consistent marketing.
Package:
- Monday-Friday 8:30am - 5:00pm FULLY OFFICE BASED.
- Company pension scheme
- Salary up to £60,000 (DOE)
- Opportunity to earn two discretionary bonuses annually, based on company profit
- 25 days holiday + bank holidays
Marketing Manager - Responsibilities:
- Lead brand strategy, annual marketing plans, and integrated campaigns across trade and consumer channels to support business growth.
- Present marketing performance, insights, and recommendations to the MD and senior leadership team.
- Use AI-powered research and analytics tools including Perplexity Enterprise, Brandwatch, Talkwalker, Statista, Qualtrics, and GA4 to identify market trends, customer behaviour, competitor activity, and growth opportunities.
- Apply customer insights and predictive analytics to shape commercial strategy and audience development.
- Deliver AI-enabled content creation using Midjourney, Adobe Firefly, Canva AI, DALL-E 3, and Runway ML, ensuring brand consistency, IP/licensing compliance, and effective governance.
- Create AI workflows, prompt libraries, and templates using ChatGPT, Claude, Gemini, Jasper, and to improve marketing efficiency.
- Manage digital marketing activity across website, SEO, paid search, email, social media, and e-commerce, using analytics and CRO to optimise performance. xwwtmva
- Lead content, SEO, and GEO strategies across product pages, case studies, technical content, and Knowledge Hub resources.
- Manage marketing platforms
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