Media Partnerships Senior Executive

About the Role

OMD Create are a team of 18 creative specialists in content, partnerships and experiences. We solve the kinds of challenges that traditional channels cannot, stretching what’s possible in media across the full spectrum of OMD UK clients. OMD Create are looking for a Media Partnerships Senior Executive to join them and help develop, stretch and deliver industry leading creative solutions campaigns for a broad range of clients.

Reporting into a Media Partnerships Associate Director, you will be responsible for delivering culturally‑relevant work outside traditional spots and space across a variety of media partners, including TV, social, digital, print, audio and influencers. You will work closely with wider agency teams to take an idea from inception to reality for a series of clients such as Aviva, PepsiCo and British Gas. This role has a critical involvement of every stage of the creative solutions process, including strategic development, briefing, ideation, project management, activation and distribution.

Key Responsibilities

• Involvement and delivery of a full partnership campaign cycle; from briefing and ideation stage to campaign execution, ensuring work is strategically sound, commercially robust and creatively ambitious.
• Project management of campaigns alongside your line manager and being a key point of call for day‑to‑day activity.
• Work with the Creativity & Innovation team to stretch media partnership and influencer proposals to their best creatively and commercially.
• Working with investment teams to review partnership media plans, ensuring agreed agency rates have been applied and negotiating sufficient media added value.
• Use DDS applications & Prisma to book signed off activity on the system and send IOs to the respective partner.
• Involvement in upholding strong commercial consistency within the activity you work on, following the appropriate booking and billing processes.
• Liaising and working collaboratively with wider OMD teams such as Investment, Campaign Management, Insight and Client Leadership.
• Regularly catching up with the wide range of media partners in market to stay informed about their platform channels and commercial offering as well as keeping abreast of potential client opportunities.

Qualifications

• Experience in media partnerships, at an agency or media owner.
• Familiarity and strong interest in the media partnership and influencer marketing industries, with a good grasp on latest trends and innovations in these spaces.
• Familiarity with media and the advertising industry as well OMD UK and its client base.
• Experience in delivering partnership/influencer campaigns with media partners which integrate within broader media campaign plans.
• Ability to define success metrics in line with campaign and brand objectives.
• Experience and confidence in speaking with media owners and third parties about new briefs/campaigns.
• Experience with core planning/buying tools & tech (e.g. DS Media, Techedge, Media Explorer, MX Stats, Prisma).
• Ability to work collaboratively with key agency departments, including client leadership, creativity & innovation, decision sciences and marketing teams.
• A keen eye for detail and accuracy in your work.
• Confident to volunteer ideas and perspectives, not afraid to ask questions.
• Ability to work well under pressure and manage your time effectively, prioritising tasks in a fast‑paced environment.
• Using campaign learnings to optimise future partnership / influencer approaches.
• Interested in AI and how this can supercharge client efficiencies.

About the Agency

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry‑leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world‑class talent and technology, and we do this with some of the world’s most iconic and influential brands. We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.

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