Media Relations Executive

About the Role

Our client is looking for a proactive and detail-oriented Media Relations Executive to join their dynamic team in Edinburgh . You will play a key role in building and maintaining relationships with media outlets, securing positive press coverage, and managing public inquiries. This position is crucial for enhancing the company's reputation and public profile through effective media engagement, working closely with the communications department to execute strategic outreach. The role offers a hybrid work model, blending collaborative office time with the flexibility of remote work.

Key Responsibilities

• Identify opportunities for media coverage and pitch stories to relevant journalists and publications.
• Develop and maintain a database of media contacts and track coverage.
• Draft and disseminate press releases, media kits, and other communications materials.
• Monitor media trends and competitor activities, providing insights and recommendations.
• Support senior management in media interactions and crisis communication efforts.
• Assist in organizing press conferences and media events.

Requirements

• Previous experience in a media relations role, public relations, or journalism.
• Excellent written and verbal communication skills, with a talent for crafting compelling pitches.
• Strong understanding of the media landscape and how to effectively engage with journalists.
• Proven ability to build and maintain professional relationships.
• Organized and able to manage multiple tasks and deadlines efficiently.

Benefits

• Competitive salary and potential performance incentives.
• Hybrid working model to support work-life balance.
• Comprehensive health insurance benefits.
• Opportunities for career advancement and professional training.
• A collaborative and supportive team environment in Edinburgh .