Media Relations Officer

About the Role

Our client is seeking a proactive Media Relations Officer to join their communications department in Sunderland . This role is crucial for managing the organization's interactions with the media, ensuring accurate and positive coverage. You will be responsible for developing relationships with journalists, responding to media inquiries, and crafting compelling press materials. This position offers a rewarding opportunity for an experienced PR professional to contribute significantly to the company's public image and reputation in the Tyne and Wear region.

Key Responsibilities

• Serve as a primary point of contact for media inquiries and requests.
• Develop and maintain a strong network of media contacts across various outlets.
• Write and edit press releases, statements, and media kits.
• Coordinate media interviews and provide spokespeople with briefing materials.
• Monitor media coverage and analyze sentiment and key themes.
• Support the planning and execution of media events and campaigns.

Requirements

• Proven experience in a media relations or journalism role.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Demonstrated ability to build and nurture relationships with journalists.
• Proficiency in using media monitoring services and PR databases.
• Ability to work under pressure and respond to developing news cycles.
• Bachelor's degree in Communications, Journalism, Public Relations, or a related discipline.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering a balance of office and remote work.
• Opportunities for professional growth and development within the Sunderland area.
• A supportive team environment focused on impactful communications.
• Comprehensive benefits package including health insurance.