Media Strategist

About the Role

Our client is looking for a creative and data-driven Media Strategist to join their marketing department in Stoke-on-Trent . This role is central to planning, developing, and executing innovative media campaigns that drive brand awareness and achieve marketing objectives. You will be responsible for identifying target audiences, selecting appropriate media channels, and optimizing campaign performance based on rigorous analysis. This position requires a strategic thinker with a deep understanding of the media landscape and a passion for delivering measurable results.

Key Responsibilities

• Develop comprehensive media strategies across various channels, including digital, print, broadcast, and social media.
• Identify and evaluate target audiences, market segments, and competitive media activities.
• Plan and negotiate media buys to ensure optimal reach and cost-effectiveness.
• Collaborate with creative teams to ensure alignment between media strategy and campaign execution.
• Monitor campaign performance, analyze data, and provide insights for optimization and future planning.
• Stay abreast of emerging media trends and technologies to inform strategy.

Requirements

• Proven experience as a Media Strategist , Media Planner, or similar role.
• Strong analytical skills with experience in media planning and analysis tools.
• Excellent understanding of the media landscape and advertising principles.
• Ability to develop creative and effective media solutions.
• Strong negotiation and interpersonal skills.

Benefits

• Competitive salary and performance-related bonuses.
• Opportunity to work on diverse and exciting media campaigns.
• Standard office hours in a central Stoke-on-Trent location.
• Comprehensive health insurance and retirement savings plan.
• A dynamic and supportive team environment fostering professional growth.