National Account Manager - FMCG

About the Role

Our client is looking for a results-driven National Account Manager to manage key accounts within the FMCG sector, based in Birmingham . This critical role involves nurturing and growing relationships with major retail partners, driving sales volume, and achieving strategic commercial objectives. You will be responsible for understanding the needs of our major accounts, developing tailored commercial plans, and ensuring seamless execution of brand strategies at the retail level, contributing significantly to the company's overall commercial success in the UK market.

Key Responsibilities

• Manage and develop strategic relationships with key national retail accounts within the FMCG space.
• Develop and execute annual account plans to achieve sales targets, profit margins, and market share objectives.
• Negotiate trading terms, promotional activities, and new product introductions with key buyers.
• Analyse sales data, market trends, and competitor activity to identify opportunities and threats.
• Collaborate with internal teams (marketing, supply chain, finance) to ensure effective account management and customer satisfaction.
• Prepare and deliver compelling sales presentations and commercial proposals to key stakeholders.

Requirements

• Proven experience as an Account Manager or similar role within the FMCG industry .
• Demonstrated success in managing major retail accounts and achieving challenging sales targets.
• Strong understanding of the UK retail landscape and distribution channels.
• Excellent negotiation, communication, and analytical skills.
• Ability to work autonomously and as part of a collaborative sales team, based in or able to commute to Birmingham .

Benefits

• Competitive base salary with an attractive bonus structure tied to performance.
• Company car and fuel allowance provided for business travel.
• Comprehensive private medical insurance and dental coverage.
• Generous employee discount on company products.
• Structured career development plan and opportunities for advancement within the sales function.