National Sales Manager - FMCG

About the Role

Our client, a dynamic player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and driven National Sales Manager to spearhead sales strategies across the United Kingdom. This pivotal role, based in Leicester , will be instrumental in driving revenue growth, expanding market share, and nurturing key client relationships. You will lead a high-performing sales team, foster a culture of success, and ensure alignment with the company's overarching business objectives. This is an exceptional opportunity for a strategic sales leader looking to make a significant impact within a reputable organisation.

Key Responsibilities

• Develop and implement comprehensive national sales strategies to achieve and exceed revenue targets.
• Lead, coach, and motivate a team of regional sales representatives to foster a high-performance culture.
• Analyse sales data, market trends, and competitor activities to identify new business opportunities and areas for improvement.
• Build and maintain strong, long-lasting relationships with key retail partners and major clients.
• Manage the sales budget, forecast accurately, and report on sales performance to senior management.
• Collaborate with marketing and product development teams to ensure effective product launches and promotional campaigns.

Requirements

• Proven track record of success in a senior sales management role within the FMCG industry .
• Demonstrable experience in developing and executing national sales strategies.
• Strong leadership and people management skills, with the ability to inspire and develop a sales team.
• Excellent understanding of the UK retail landscape and key customer channels.
• Proficiency in CRM software and sales analytics tools.
• Strong negotiation, communication, and presentation skills.

Benefits

• Competitive annual salary and attractive performance-based bonus structure.
• Company car and fuel allowance.
• Comprehensive private health and dental insurance.
• Generous pension scheme and life assurance.
• Opportunities for professional development and career advancement within a growing company.