National Sales Manager

About the Role

Our client, a prominent name in the FMCG sector , is seeking a results-driven National Sales Manager to lead their sales operations from Birmingham . This senior position is responsible for developing and executing effective sales strategies to achieve ambitious revenue targets across the UK. You will manage and inspire a high-performing sales team, foster strong relationships with key distributors and retail partners, and drive business growth through strategic account management. This is a critical role for an individual passionate about sales leadership and deeply familiar with the dynamics of the fast-moving consumer goods market .

Key Responsibilities

• Develop and implement national sales strategies to achieve and exceed revenue and volume targets.
• Recruit, train, and motivate a team of regional sales representatives and account managers.
• Build and maintain strong, long-lasting relationships with key national retailers, wholesalers, and distributors.
• Analyze sales data, market trends, and competitor performance to identify growth opportunities and threats.
• Develop and manage the national sales budget, ensuring efficient resource allocation.
• Collaborate with marketing and operations teams to ensure alignment of sales efforts with overall business objectives.

Requirements

• Proven experience in a senior sales leadership role, preferably within the FMCG industry .
• Demonstrated ability to develop and execute successful national sales strategies.
• Strong leadership and team management skills, with a track record of motivating sales professionals.
• Excellent negotiation, communication, and interpersonal skills.
• Deep understanding of sales channels, distribution networks, and retail dynamics in the UK.
• Proficiency in CRM software and sales analytics tools.

Benefits

• Attractive base salary with a highly competitive commission and bonus structure.
• Company car and fuel allowance.
• Comprehensive health insurance and wellness programs.
• Pension scheme with employer contributions.
• Significant opportunities for career progression within a leading FMCG company based in Birmingham .