National Sales Manager

About the Role

Our client is seeking an accomplished National Sales Manager to spearhead their sales operations for FMCG products across the UK, based in or near Coventry . This leadership position involves setting ambitious sales targets, developing effective sales strategies, and managing a high-performing national sales team. You will be instrumental in expanding market reach, nurturing key client relationships, and driving revenue growth within the competitive FMCG landscape, fostering a culture of sales excellence and customer-centricity from this central UK location.

Key Responsibilities

• Develop and implement national sales strategies to achieve ambitious revenue and market share targets within the FMCG sector.
• Recruit, train, motivate, and manage a national team of sales professionals, fostering a high-performance culture.
• Build and maintain strong, long-lasting relationships with key clients, distributors, and retail partners across the UK.
• Analyze sales data, market trends, and competitor performance to identify new business opportunities and challenges.
• Collaborate with marketing and product development teams to ensure sales strategies are aligned with product offerings and market demand.
• Oversee the sales budget, manage expenses, and ensure profitability across all sales channels originating from or supporting the Coventry region.

Requirements

• Proven experience in a senior sales leadership role, preferably within the FMCG industry.
• Demonstrated success in developing and executing effective national sales strategies and achieving challenging targets.
• Strong understanding of sales principles, market dynamics, and customer relationship management.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Ability to travel extensively throughout the UK as required by business needs.

Benefits

• Competitive base salary with an uncapped commission and bonus structure.
• Company car or car allowance and fuel card.
• Comprehensive private medical insurance and pension plan.
• Significant opportunities for career progression within a growing organization.
• Supportive team environment with a focus on professional development and sales achievement in the FMCG sector.