Online Advertising Specialist - Remote

About the Role

Our client is seeking a highly skilled and analytical Online Advertising Specialist to join their fully remote marketing team. This role is integral to driving targeted traffic and conversions for their e-commerce business. You will be responsible for planning, executing, and optimizing paid advertising campaigns across various digital channels. If you have a proven track record in managing successful PPC, social media advertising, and display campaigns, and are passionate about leveraging data to achieve marketing goals, this remote opportunity is perfect for you. You'll work in a dynamic, results-oriented environment, contributing directly to the company's online growth.

Key Responsibilities

• Develop and execute data-driven online advertising strategies, including PPC, paid social, and display advertising.
• Manage campaign budgets, bidding strategies, and ad creatives to maximize ROI and achieve key performance indicators (KPIs).
• Conduct keyword research, audience segmentation, and targeting to ensure campaign effectiveness.
• Monitor campaign performance daily, identifying trends, anomalies, and optimization opportunities.
• A/B test ad copy, landing pages, and targeting parameters to continuously improve campaign results.
• Generate regular performance reports with insights and recommendations for optimization.

Requirements

• Proven experience managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of PPC advertising principles, targeting methods, and optimization techniques.
• Proficiency with web analytics tools (e.g., Google Analytics) and ad platform interfaces.
• Excellent analytical skills and the ability to interpret complex data to drive strategic decisions.
• Experience with A/B testing and conversion rate optimization (CRO).
• Strong communication skills, ability to work autonomously in a remote setting, and collaborate effectively with remote teams.

Benefits

• Fully remote position allowing for flexible work location.
• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and training.
• Opportunity to make a significant impact on a growing e-commerce business.