Paid Media Marketing Manager

Paid Media Marketing Manager Location: Hybrid - London Salary: Up to £70k (DoE) Contract Type: Permanent, Full-Time What We Can Offer You: 25 Days Annual Leave, Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources Why Do We Want You We're looking for someone who enjoys combining strategic thinking with hands-on delivery, knows how to turn performance data into action, and is motivated by seeing their work make a measurable commercial impact. At Wilmington plc, you'll take ownership of paid media performance across a portfolio of market-leading brands spanning professional education, compliance, financial services and legal training. Working across different audiences, sectors and objectives, you'll shape strategy, drive optimisation and play a key role in helping our brands achieve their growth ambitions. Alongside managing and developing a Paid Media Executive, you'll partner with stakeholders across the business, using your expertise to influence decisions and deliver results. If you're looking for a role where you can take ownership and help shape the future of paid media across a growing portfolio of brands, we'd love to hear from you! Please note: To complete your application, you will be redirected to Wilmington plc’s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”! As our Paid Media Marketing Manager, you'll own the hands-on planning, management and optimisation of paid media accounts across multiple Wilmington brands. You'll be responsible for:

• Creating and delivering paid media strategies across a portfolio of market-leading brands.
• Managing and optimising campaigns across Google Ads, Microsoft Ads, LinkedIn and Meta.
• Owning budget management, bid strategies and overall campaign performance.
• Analysing results, reporting on performance and providing recommendations to stakeholders.
• Working closely with Marketing Ops & Analytics to ensure accurate tracking, attribution and reporting.
• Partnering with marketing and commercial teams to align paid media activity with business goals.
• Leading and developing a Paid Media Executive, providing coaching and guidance on best practice.
• Keeping up to date with industry trends, platform developments and new opportunities to improve performance. What’s the Best Thing About This Role This is a genuinely hands-on role with plenty of scope to shape strategy! You'll have ownership of paid media performance across a portfolio of market-leading brands, giving you the chance to influence decisions and test new approaches. Alongside leading and developing a Paid Media Executive, you'll play a leading role in how paid media evolves across Wilmington plc. What’s the Most Challenging Thing About This Role With responsibility for multiple brands, audiences and budgets, you'll need to balance competing priorities while maintaining strong performance across the board. You'll be expected to make commercial decisions, challenge thinking when needed, and use data to guide strategy. To be successful in this role, you must have:
• A solid background in paid media/ PPC, with a strong track record of managing and optimising campaigns.
• Confidence managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads and Meta Ads.
• Experience in developing paid media strategies and delivering measurable performance improvements.
• Experience managing significant advertising budgets and making data-driven investment decisions.
• Strong analytical and reporting skills, with experience using GA4, Salesforce, Power BI and Marketo.
• A solid understanding of lead generation, attribution and key paid media performance metrics.
• Experience working across B2B and/or B2C campaigns, ideally within regulated sectors.
• Previous people management experience, with a passion for supporting and developing others.
• A commercially minded, organised and collaborative approach, with the confidence to work with stakeholders at all levels. We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment. About us Wilmington plc is a dynamic and expanding group of companies with a common aim – turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers’ needs. Join us and do Work That Means Something At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you’ll not only make a real difference for our customers, you’ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you’ll be doing work with meaning. Join us and make a real difference. Click on “APPLY” today