Paid Media Specialist

Paid Media Specialist (PPC / Paid Search) £50,000 | Witney, Oxfordshire | Hybrid Google Ads • PPC • Paid Media • Meta Ads • Facebook Ads • TikTok Ads • Performance Marketing An opportunity has arisen for an experienced Paid Media specilaist to join a growing digital marketing team and take ownership of performance across a diverse portfolio of client campaigns. This is a hands-on role combining strategy, campaign management and team leadership, with responsibility for delivering measurable results across paid search, shopping and paid social channels.

The Role

• Lead paid media strategy across Google Ads, Microsoft Ads and Paid Social platforms
• Plan, build and optimise campaigns across Search, Shopping, Performance Max, Display and YouTube
• Manage Paid Social campaigns across Meta (Facebook & Instagram) with exposure to TikTok desirable
• Oversee Google Merchant Centre and product feed optimisation
• Manage campaign budgets and drive performance across multiple accounts
• Monitor and improve KPIs including ROAS, CPA, CPL and conversion rates
• Lead and support a small PPC team to maintain high campaign standards
• Ensure accurate tracking and reporting using GA4 and conversion tracking tools
• Provide clear performance insights and recommendations to clients

About You

• Strong hands-on experience managing Google Ads / PPC campaigns
• Experience across Search, Shopping and Performance Max
• Experience running Paid Social campaigns across Meta (Facebook & Instagram)
• Exposure to TikTok Ads desirable
• Good understanding of Google Analytics (GA4) and conversion tracking
• Experience mentoring or managing junior PPC specialists
• Strong analytical mindset with commercial awareness
• Excellent communication and client-facing skills