Paid Social Media Specialist

About the Role

Our client is looking for a results-driven Paid Social Media Specialist to join their marketing team in Sheffield . You will be responsible for developing, implementing, and optimizing paid social media campaigns across various platforms to drive qualified traffic, leads, and sales for our e-commerce business. This role requires a deep understanding of paid social strategies, targeting capabilities, and creative ad formats. You will have a direct impact on customer acquisition and revenue growth.

Key Responsibilities

• Develop and execute paid social media strategies on platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Manage campaign budgets effectively, ensuring optimal allocation and maximizing ROI.
• Create compelling ad copy, visuals, and targeting parameters for diverse campaign objectives.
• Monitor campaign performance daily, making data-driven adjustments to optimize bids, targeting, and creatives.
• Conduct A/B testing on ad variations, landing pages, and audience segments to improve performance.
• Analyze campaign results and provide regular reports with insights and actionable recommendations for future strategies.

Requirements

• 2-3 years of hands-on experience managing paid social media campaigns for e-commerce.
• In-depth knowledge of major social media advertising platforms and their respective best practices.
• Proficiency in using analytics tools to track and report on campaign performance.
• Strong understanding of audience segmentation, targeting, and retargeting strategies.
• Excellent analytical and problem-solving skills.
• Creative mindset with the ability to develop engaging ad concepts.

Benefits

• Competitive salary and performance bonuses.
• Opportunities for continuous learning and professional development in digital advertising.
• Comprehensive benefits package.
• Employee discount on company products.
• A dynamic and collaborative work environment in Sheffield .