Paid Social Senior Executive

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation.

KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology.

Fuelled by a deep understanding of consumer behaviour, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at

Role Description

We are seeking a passionate Senior Paid Social Executive who will be responsible for planning Paid Social campaigns across Social platforms such as Meta, TikTok, Reddit, LinkedIn, Pinterest and more. You will manage a geographical borderless team of Paid Social Executives in the UK and/or India, ensuring campaign success and team development. This role is an ideal for you to join an award-winning team and learn from a wide range of clients, industries and digital disciplines, which are of central importance to today’s advertising and media industry.

Key Responsibilities

• Paid Social Strategy: Work with the Account Executive and/or Account Manager to create a Paid Social strategy that is aligned to the client objectives and KPIs.
• Campaign Planning : Collaborate with the team to develop data-driven Paid Social campaign plans across multiple Social platforms, recommending ad formats, targeting strategies and KPIs.
• Client Partnership : Provide clients with regular campaign updates and actionable insights. Cultivate strong client relationships through clear, data-driven explanations of performance and strategic next steps.
• Team Development: Support and train Account Executives to ensure the delivery of high-quality work.
• Cross-team collabor ation: Collaborate with multiple departments across Business Leadership, Design and Analytics to incorporate Paid Social strategies to drive business growth.

Desired Skills & Experience

• Experience in digital media and working with clients
• Ability to multitask with great attention to detail.
• Ability to work collaboratively as part of a cross-functional team
• (Desirable) Advertising agency, ad network or publisher experience
• (Desirable) Has worked with 3rd party tech partners across the Paid Social landscape such as Smartly, Sprinklr, IAS, Zefr and DoubleVerify.
• (Desirable) A good understanding of using Meta Business Manager and at least two other Social Advertising Platforms.

We celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

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