Partnership Manager, Business Development - TikTok LIVE EU

Responsibilities

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is to continually champion and optimize TikTok LIVE through working with creators to ensure a creative, fun and safe space for all of our users.

We are seeking a business development minded Partnership Manager to join our team. You will be responsible for sourcing, negotiating, and securing partnerships with brands, IP holders, and large events organisers across Europe, turning them into exclusive opportunities for creators on TikTok LIVE.

This role combines business development, relationship building, and cross‑functional project management. You will work closely with Legal, Content, Campaign, and Product teams to bring high‑impact partnerships to life.

• Identify, qualify, and secure strategic partnerships that support TikTok LIVE EU’s revenue and creator engagement objectives.
• Maintain a strong lead funnel through continuous outreach, research, and relationship building.
• Collaborate with cross‑market teams to identify opportunities for shared or scalable EU‑level partnerships.
• Share learnings and best practices across the LIVE EU organization through centralized documentation and debriefs.
• Contribute to the design of partnership reward tiers to engage different creator levels.
• Monitor reward performance and creator feedback to refine future partnership direction.

What Success Looks Like

• A consistent pipeline of high‑quality partnerships leads.
• 1‑2 major and 3‑4 smaller signed partnerships per quarter.
• Positive feedback from creators and internal teams on reward attractiveness and delivery.
• Effective collaboration across Legal, Content, Campaign, and Product functions.

Qualifications

Minimum Qualification(s)

• Proven track record of negotiating and closing partnership or sponsorship deals.
• Experience in business development or partnerships within tech, media, entertainment, or sports industries.
• Strong commercial acumen with the ability to assess ROI and value exchange.
• Excellent stakeholder management and communication skills.
• High written and oral fluency in English and at least one other European language to support partnerships across the EU market.

Preferred Qualification(s)

• 4+ years of experience in partnerships, sponsorships, or business development.
• Experience working with rights holders, event organisers, or premium brands.
• Familiarity with digital creator ecosystems or live content platforms.

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering a "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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