Performance Marketing Specialist

About the Role

Our client is looking for a results-driven Performance Marketing Specialist to join their dynamic, fully remote team, supporting operations in Portsmouth . This role focuses on developing, implementing, and optimizing paid advertising campaigns across various digital channels to drive measurable results, such as customer acquisition and revenue growth. You will be responsible for managing budgets, analyzing campaign performance, and continuously experimenting to improve ROI. This is an ideal opportunity for a highly analytical and growth-oriented marketer to make a significant impact within a forward-thinking company, leveraging data to achieve key business objectives from anywhere.

Key Responsibilities

• Design, execute, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct in-depth keyword research, audience segmentation, and bid management to optimize campaign performance.
• Monitor and analyze campaign metrics (e.g., CPA, ROAS, CTR) to identify trends and opportunities for improvement.
• Develop and implement A/B testing strategies for ad copy, creatives, and landing pages to enhance conversion rates.
• Manage advertising budgets effectively to ensure optimal allocation of resources and achieve desired KPIs.
• Collaborate with content and design teams to create compelling ad creatives and landing page content.

Requirements

• Proven experience as a Performance Marketing Specialist or similar role, with a strong portfolio of paid campaign success.
• In-depth knowledge of major PPC platforms (Google Ads, social media ad platforms) and their best practices.
• Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, Adobe Analytics) for data interpretation.
• Experience with conversion rate optimization (CRO) and landing page optimization techniques.
• Excellent understanding of digital marketing principles and how they relate to performance marketing goals.

Benefits

• Competitive annual salary of up to 48000 , based on experience.
• Fully remote position offering significant flexibility and autonomy.
• Access to cutting-edge marketing tools and platforms.
• Opportunities for professional development and continuous learning in performance marketing.
• Work with a collaborative and innovative team focused on driving growth.