Portfolio Marketing Director
- london, england, United Kingdom
- Permanent·Hybrid
- Full time
- £62 - £103 Per Hour
Job Description
Global Portfolio Marketing Director
B2B Marketing | Senior Leadership | Full-time
Amsterdam, London, Cambridge
Reports To: Head of Corporate Marketing
Direct Reports: 5–6 Senior Marketing Managers
Portfolio Scope: $450M USD across 6 Markets with 8–12 products in each
Travel: Up to 25% (within Europe; occasional global)
About the Role
We are seeking an exceptional Portfolio Marketing Director to lead go-to-market strategy across a $450M USD portfolio spanning six high-growth B2B market verticals globally. Reporting directly to the Head of Corporate Marketing, you will set the strategic direction for how our solutions are positioned, messaged, and brought to market — orchestrating a team of 5–6 Senior Marketing Managers each accountable for distinct verticals and product lines within them.
This is a high-impact, senior individual-contributor and people-leadership role that sits at the intersection of product, sales, and lifecycle marketing. You will act as the connective tissue between customer and market insight — ICPs, propositions, win/loss learning — and Commercial’s growth priorities, translating both into a coherent portfolio-level GTM strategy. This complements GTM Excellence, which focuses on the frameworks, capabilities, and processes that enable that strategy to be executed consistently at scale.
You will be responsible for translating complex, multi-product portfolio stories into clear, compelling propositions that resonate with enterprise buyers and users — driving brand strategy and unification, brand awareness, and market penetration, while balancing the protection of recurring revenue through adoption, usage, and renewal with the acceleration of new revenue through cross-sell, upsell, and new-logo acquisition.
Key Responsibilities
- Operating Model: Commercial, Portfolio Marketing & GTM Excellence
- Serve as the connective tissue between customer and market insight — ICPs, personas, propositions, win/loss learning, and competitive intelligence — and Commercial’s growth and market priorities, ensuring both inform one unified portfolio-level GTM strategy;
- Operate within a clear three-way delineation: Commercial sets growth and market priorities and investment decisions for each vertical; Portfolio Marketing translates these into customer-led portfolio propositions, positioning, and GTM strategy; GTM Excellence provides the frameworks, capabilities, and processes that enable consistent execution of that strategy at scale;
- Partner closely with Commercial Directors on priority-setting and investment trade-offs for each market vertical, and with GTM Excellence on turning approved strategy into repeatable, scalable execution frameworks — keeping strategy-setting (Portfolio Marketing) distinct from execution enablement (GTM Excellence) to avoid overlap.
Required Qualifications & Experience
- Solid progressive B2B marketing experience, with at least 4 years in a senior portfolio, product marketing, or solutions marketing leadership role;
- Demonstrated success managing a complex, multi-product portfolio — ideally at a $250M+ revenue scale — across diverse B2B segments;
- Prior people-management experience leading teams of at least 4; proven track record of building and developing high-performing marketing teams;
- Deep expertise in B2B go-to-market strategy: positioning, messaging, competitive differentiation, and launch execution;
- Strong commercial acumen — able to connect marketing activity directly to pipeline, revenue, retention, and customer value realization metrics;
- Experience working across multiple markets and comfort navigating cultural and linguistic nuances in buyer communications;
- Excellent executive communication and storytelling skills — able to influence C-suite stakeholders and present confidently to large audiences;
- Proficiency with modern B2B marketing tools: CRM (Salesforce), MAP (Marketo / HubSpot), analytics (Tableau / Power BI), and content management platforms;
- Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent advanced degree is an advantage;
- Fluency in English required; additional languages (German, French, Dutch, Spanish, Italian) are highly desirable.
Preferred Qualifications
- Experience in enterprise SaaS, information services, data analytics, or technology platforms;
- Familiarity with analyst relations (Gartner, Forrester, IDC) and category creation or category capture marketing strategies;
- Track record of contributing to ABM (Account-Based Marketing) programmes at enterprise scale;
- Experience partnering with or managing agency relationships for creative, research, and events;
- Previous exposure to M&A integration marketing or portfolio rationalisation following acquisitions.
What We Offer
- Competitive base salary benchmarked to senior leadership norms, plus a performance-related annual bonus.
- Equity / long-term incentive programme commensurate with the seniority of the role;
- Flexible, hybrid working model (3 days office / 2 days remote) with flexibility to travel;
- Comprehensive benefits package including private health insurance, enhanced pension contribution, life assurance, and generous annual leave;
- Annual professional development budget and access to industry events, certifications, and leadership programmes;
- A collaborative, inclusive culture that values bold thinking, intellectual curiosity, and outcome-orientation.
Equal Opportunities: We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, identities, and experiences. We comply with all applicable employment laws and actively work to eliminate bias from our hiring and performance processes. Reasonable accommodations are available for candidates with disabilities throughout the recruitment process and in the role.
Primary Location Base Pay Range: NLD Amsterdam (Radarweg) €71,700 - €119,600.
This role is covered by the Collective Labor Agreement Publishing Industry.
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