PPC Specialist

About the Role

Our client is seeking a highly analytical and results-driven PPC Specialist to manage and optimize their paid search campaigns in Nottingham . This role is critical for driving qualified traffic, generating leads, and maximizing return on ad spend (ROAS). You will be responsible for campaign strategy, keyword research, ad copywriting, bid management, and performance analysis across platforms like Google Ads and Bing Ads. Working within a collaborative marketing team, you will leverage data and industry best practices to ensure maximum efficiency and effectiveness of paid search investments, contributing directly to business growth objectives.

Key Responsibilities

• Develop, implement, and manage pay-per-click (PPC) campaigns across search engines like Google Ads and Bing Ads.
• Conduct in-depth keyword research and competitive analysis to identify targeting opportunities.
• Write compelling ad copy and design effective landing page strategies to improve conversion rates.
• Monitor campaign performance daily, adjusting bids, budgets, and targeting to optimize results.
• Analyze campaign data, generating reports on key metrics and providing actionable insights for improvement.
• Stay current with PPC best practices, platform updates, and emerging trends in paid search advertising.

Requirements

• Proven experience as a PPC Specialist or in a similar paid search advertising role.
• Strong proficiency with Google Ads and Bing Ads platforms.
• Experience with keyword research tools and bid management strategies.
• Excellent analytical skills and the ability to interpret campaign data to drive decisions.
• Familiarity with landing page optimization and A/B testing.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model providing flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous holiday pay and company pension scheme.
• Opportunities for training and professional development in digital advertising.