PPC Team Lead

Tech Connect Group has partnered with a national agency in their search for a Paid Search Ads Lead to support their Digital Marketing team. You will lead strategy, delivery and performance across Google Ads, Microsoft Ads and other advertising platforms for a diverse portfolio of clients. Combining hands-on platform expertise with strategic oversight, you will ensure campaigns are data-driven, innovative and aligned with client objectives. This is a lead-level role with a broad remit spanning client strategy, campaign quality, team development, pre-sales, research and service innovation.

Based in Southampton or Salisbury, this business offers great flexibility (flexi hours between 8am and 5:30pm) and hybrid working (3 days from home).

Key Responsibilities

Lead agency-wide paid search strategy, establish best practices across Google/Microsoft Ads, and align campaigns with client KPIs.

Plan, optimise, and manage advanced campaign types (Search, Shopping, PMax, Video) and precise tracking/conversion setups.

Lead client relationships independently, present strategic insights, and support pre-sales, pitching, and cross-channel account expansion.

Train and mentor team members, review account builds for accuracy, and collaborate with Paid Social and wider agency teams.

Build custom analytics dashboards, analyse attribution and behaviour data, and oversee clear performance reporting across the client portfolio.

Drive structured testing, stay ahead of AI/platform trends, and help maintain official Google Partner and platform certifications.

Key Skills and Experience Required:

Extensive hands-on agency experience managing large budgets, campaign strategies, and forecasts across Google and Microsoft Ads (Search, Shopping, PMax, Video, Display).

Deep expertise in GA4, Google Tag Manager, conversion tracking, attribution models, and turning complex data into commercial insights.

Strong organisational skills: manage multiple client accounts simultaneously, meet tight deadlines, and communicate recommendations clearly.

Proven track record of mentoring colleagues, reviewing account builds, and elevating execution standards across the wider team