Open role
PR Account Director – Senior Account Director
- Aggregated by CV-Library
- M2, Manchester, Greater Manchester
- Permanent
- Full Time
- £40,000 - £55,000 Per Annum
Job Description
My client is a highly regarded Manchester based PR agency who is on the lookout for a PR Account Director or Senior Account Director to join their award winning team.
This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).
This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.
Necessary Experience
* A strong understanding of the media, editorial requirements and what makes a story
* Ability to demonstrate creativity and innovative thinking
* Experience of delivering impactful communications campaigns from inception through to delivery
* Strong organisational and time management skills
* Strong administrative and project management skills
* A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools
* Strong presentation skills, presenting effectively and talking with authority
* The ability to forge long lasting and meaningful relationships with clients
* Strong financial and commercial awareness
* The ability to manage a client’s marketing budget
* Reliable, committed and organised with an ability to handle change easily
* Confident and has the ability to foster confidence and respect from clients
Responsibilities
* Plan and implement impactful communications campaigns
* Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives
* Ensure pro-active service and that accounts are serviced to the correct level
* Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
* Ability to write “journalist quality” press releases
* Assist in the reporting, analysis and evaluation of campaigns
* Liaise with the client and act as key point of contact in support of senior consultants
* Sell ideas, promotions and features to clients and media
* Delegate to junior members of the team effectively
* Supervise Account Executive and Account Manager’s activity and workload
* Fully participate in brainstorms and create workable programmes for new business and existing clients
* Keep track of impending deadlines and ensure all work is completed in a timely manner
* Actively participate in new business development including proposal writing
* Identify new business opportunities
* Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend
* Lead on accounts and monitor client satisfaction levels
* Producing draft fee and expense budgets for new business
* Represent the agency at events
This role will work across a mix of real estate, place making, professional services, hospitality property and built environment clients – covering corporate/B2B and consumer (more weighted towards corporate/B2B PR).
This is an exciting opportunity within a fast-growing agency for a candidate who has 5 or more years PR Agency experience under their belt. Candidates need to be self-motivated individuals, with impeccable client liaison skills, who will relish being at the heart of each client account and must have strong, proven media relations, copy/content writing and business development skills.
Necessary Experience
* A strong understanding of the media, editorial requirements and what makes a story
* Ability to demonstrate creativity and innovative thinking
* Experience of delivering impactful communications campaigns from inception through to delivery
* Strong organisational and time management skills
* Strong administrative and project management skills
* A thorough understanding of all aspects of marketing and the ability to create campaigns that utilise a variety of skills and tools
* Strong presentation skills, presenting effectively and talking with authority
* The ability to forge long lasting and meaningful relationships with clients
* Strong financial and commercial awareness
* The ability to manage a client’s marketing budget
* Reliable, committed and organised with an ability to handle change easily
* Confident and has the ability to foster confidence and respect from clients
Responsibilities
* Plan and implement impactful communications campaigns
* Develop and lead strategies from formulation through to execution aligning them with the client’s key business objectives
* Ensure pro-active service and that accounts are serviced to the correct level
* Combine creativity with knowledge of the media to recognise media angles and generate positive news coverage, profile pieces and features across a broad media spectrum
* Ability to write “journalist quality” press releases
* Assist in the reporting, analysis and evaluation of campaigns
* Liaise with the client and act as key point of contact in support of senior consultants
* Sell ideas, promotions and features to clients and media
* Delegate to junior members of the team effectively
* Supervise Account Executive and Account Manager’s activity and workload
* Fully participate in brainstorms and create workable programmes for new business and existing clients
* Keep track of impending deadlines and ensure all work is completed in a timely manner
* Actively participate in new business development including proposal writing
* Identify new business opportunities
* Maintain agreed client activity and budgets and alert the Account Director to any budget overspend/underspend
* Lead on accounts and monitor client satisfaction levels
* Producing draft fee and expense budgets for new business
* Represent the agency at events