Premium Retail Assistant Manager – Lead Sales & Service

Location: Cheshire Oaks Designer Outlet, Ellesmere Port

Contract: Permanent / Full-Time

Role Overview

Lacoste is seeking an enthusiastic and commercially focused Assistant Store Manager to support the leadership and day-to-day operations of its Cheshire Oaks Designer Outlet store.

As a globally recognised brand positioned at the intersection of fashion and sport, Lacoste is known for its timeless style, premium customer experience, and strong brand heritage. The successful candidate will act as a brand ambassador, supporting the Store Manager in driving sales performance, delivering operational excellence, and creating an engaging and customer-focused retail environment.

This role is ideal for a motivated retail professional with strong leadership skills, commercial awareness, and a passion for delivering exceptional customer experiences within a premium retail environment.

Working closely with the wider store team, you will help inspire performance, maintain high visual standards, and contribute to the continued success of one of the world’s most iconic fashion brands.

Key Responsibilities

Support the Store Manager in leading, motivating, and developing the retail team

Deliver exceptional customer service and act as a brand ambassador for Lacoste

Support store performance through KPI management and commercial awareness

Assist with the smooth day-to-day operational running of the store

Maintain high standards of visual merchandising and store presentation

Support performance management and HR-related processes where required

The Successful Applicant

Previous experience within a retail leadership or supervisory role

Strong communication and interpersonal skills

Commercially aware with experience working towards sales targets and KPIs

Passionate about customer service and premium retail environments

Strong organisational and leadership abilities

Ability to motivate and support team performance

Positive, proactive, and team-oriented approach

Ambitious mindset with a desire to progress within retail management

Technical & Platform Knowledge

Retail operations and store management processes

KPI and sales performance monitoring

Customer service and retail systems

Experience within fashion, lifestyle, or premium retail brands

Experience supporting team development and coaching

Understanding of luxury or designer outlet retail environments

Passion for fashion, sport, and customer experience

Salary & Benefits

28 days annual leave including bank holidays

Up to 65% employee discount on Lacoste products

Employee Assistance Programme

Opportunity to work for an internationally recognised premium brand

Career progression opportunities within Lacoste and MF Brands Group

Inclusive and supportive team culture focused on growth and development

If you are a customer-focused retail professional with leadership experience and a passion for premium fashion retail, this is an excellent opportunity to join an iconic global brand and further develop your retail management career.

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