Principal Product Manager - Customer Activation

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.

Job Description

More about our mission and what we offer.

Join us solving one of the biggest growth opportunities at Wise; shaping how millions of prospective new Wise customers around the world complete their first transfer to move money across borders with personalized AI Assistant and tailored experiences in each route.

Today, many of our customers try cross‑border transfers for the first time in their life with Wise. They need superior value in price and speed in their specific route, a seamless experience that turns an unfamiliar process into something so effortless, personalized and locally relevant that choosing any other provider becomes unthinkable.

You’ll Eliminate These Barriers By Leading

• Wise AI Assistant: you’ll shape and scale our AI‑powered concierge that provides personalized, contextual guidance during the first transfer and beyond. You’ll also spearhead new innovative experiences replacing traditional UX screens with agentic conversational banking.
• Tailored Experiences Route‑by‑Route: you’ll create a systematic approach to harvest insights from the assistant and beyond, and rally the organization to win new customers by tailoring the product offering and experiences route by route (e.g., GBP→EUR) working closely with regional, pricing, and payment operations teams.

About the Team

The Send Activation team consists of dedicated world‑class engineers, designers, analysts, and researchers working across our offices in London and Budapest. Success is measured by new customer send flow conversion rate, monthly new cross‑currency send customers, new customer contact rate and customer effort score.

You Will Be

• Owning two interconnected high‑impact areas simultaneously driving the AI Assistant and the route‑by‑route activation strategy, finding synergies between the insight engine from assistant conversation and core product improvements.
• Shaping Wise’s conversational AI banking future, taking the AI Assistant from contextual helper to agentic concierge, defining the path from chat to conversational transfer setup and scaling interaction mediums beyond Wise App like MCPs.
• Building a scalable system for global impact, creating systematic frameworks that enable regional teams to win their own routes independently.
• Driving customer activation through data, design and experimentation using conversion funnels, AI‑generated insights, competitor benchmarks, and A/B testing to identify and capture opportunities route by route and also global step changes.
• Collaborating across the organization with Platform team on shared AI infrastructure, regional teams on local execution, compliance on new capabilities, and engineering and vendors on the cutting edge agentic AI technologies.
• Managing diverse stakeholders by bringing priorities and clarity through customer insights, data, and product sense—making decisions through facts, not opinions.
• Leading without authority world‑class designers, developers, and analysts to help the team reach their full potential and ship exceptional products.

This Role Will Give You the Opportunity To

• Shape AI‑first product experiences at scale: Define how millions of customers interact with AI assistants during their most critical financial decisions.
• Build 0 → 1 and 1 → 100 M: From piloting AI capabilities to building systematic playbooks that multiply impact across regions.
• Autonomy: Choose your own path to success while driving vision and execution.
• Flexibility: Work wherever and whenever you need.
• Global collaboration and travel: Work with regional teams and vendors across London, Budapest, Tallinn, Austin, Singapore.
• Path to Leadership: Grow into Product Lead roles as the activation area scales.

Qualifications

• Experienced product manager (5+ years), solved complex customer‑facing problems at global scale, ideally in fintech.
• Experience with AI/ML‑powered products—conversational experiences, recommendation systems, or other AI‑first features. Understands challenges of shipping non‑deterministic products.
• Customer obsessed; approaches problems from first‑time user’s perspective.
• Strong sense of UX; high attention to UI details. Design skills a bonus.
• Analytical: uses funnel data, cohort analysis, conversion metrics, qualitative insights to diagnose and prioritize problems.
• Experience in qualitative design testing to assess solutions against functional and emotional needs.
• Experience with experimentation and growth—A/B testing, funnel optimization, systematic conversion improvement.
• Good technical understanding; comfortable discussing LLM architectures, API integrations, and partnering with engineering.
• Self‑driven, first‑principles thinker; deals well with ambiguity and noise; manages two parallel roadmaps.
• Translates vision into tangible roadmap and execution.
• Builds strong cross‑functional team culture for best‑in‑class distributed teams.
• Excited about shaping agentic AI experiences and moving money globally for millions of customers, businesses and partners.

Additional Information

• Regular compensation reviews.
• Generous stock options package.
• 25 days holiday plus bank holidays and "me days".
• Generous pension with enhanced company contributions.
• "Mobile Wise" — work remotely for 3 months each year.
• Private medical cover.
• Loads more!

We believe teams are strongest when they are diverse, equitable and inclusive. We celebrate our differences and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

For more information about working at Wise, visit Wise.Jobs.

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