Product Launch Manager - AUTOMOTIVE

This is a most unusual opportunity for an experienced AUTOMOTIVE
PRODUCT LAUNCH Manager in that you are helping launch a new
automotive brand into the UK. You won’t be inheriting a mature
range where all the processes, positioning and propositions have
already been decided. As the Product Launch Manager , you get to
help determine how the new cars actually enter and compete in the
UK market. That means having genuine influence over some very big
commercial decisions: vehicle positioning, competitor
benchmarking, launch strategy, residual values, insurance
positioning and the customer finance proposition. It’s a great
role for someone with relevant experience !

TITLE: UK OEM CAR PRODUCT LAUNCH
MANAGER

Salary : to £70,000 + 15% bonus (
£10,500) + car and other benefits

Location : London

Work style: Office based

The Company : Fast growth automotive business

The role : This is a particularly exciting role because it sits
right at the point where a new passenger car goes from being a
product on paper to becoming a commercial reality in the UK! The
job is part product strategist, part commercial leader and part
launch conductor. You will be responsible for making sure that
every part of the business comes together successfully for the UK
vehicle launch. You don't just launch the car — you help make
the car commercially viable. This role has considerable
visibility and gives you a career-defining piece of experience.

Duties

· Create a master launch plan.

· Look at critical milestones: vehicle availability, dealer
readiness, training, logistics, digital, media, aftersales and
finance.

· Get the relevant teams moving

· Analyse the UK competitive landscape.

· Research how the new car compares with its key rivals?
Check the product’s positioning

· Work with Finance and RV partners to adjust the
proposition before launch.

· Coordinate the launch making sure everybody else delivers
their part of the event

· Present the vehicle strategy to dealers, and attend dealer
events and liaise with the media

Requirements

· Significant UK passenger-car OEM experience

· You must have personally led major vehicle launches

· Excellent automotive finance knowledge – PCP/PCH ( a good
understanding of PCP, PCH, APR, deposits, GFVs and
monthly-payment competitiveness is essential )

· Understanding of vehicle insurance ratings