Product Manager - NPD (Endura)

Join to apply for the Product Manager - NPD (Endura) role at Pentland Brands .

We’re Pentland Brands; a dynamic, global family business and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

Our New Product Development (NPD) function plays a pivotal role in delivering innovative, insight‑led products that meet evolving consumer needs and strengthen our brand portfolio. As the Product Manager – NPD, you will drive the strategic planning, development, and delivery of new product concepts from early ideation through to commercialisation. You will work cross‑functionally to build products that not only excite our consumers but also enhance our competitiveness, commercial performance, and long‑term brand direction.

WHAT DOES THIS ROLE DO?

As our Product Manager – NPD , you will be responsible for:

• Defining and managing the NPD roadmap in line with brand strategy, consumer insights, and market opportunities.
• Evaluating product gaps, emerging trends, and growth opportunities to inform future innovation priorities.
• Leading cross‑functional teams—including Design, Development, Insights, Sourcing, and Marketing—through the full NPD lifecycle.
• Ensuring all teams are aligned on product direction, requirements, timelines, and commercial outcomes.
• Translating insights and strategic intent into clear briefs, product concepts, and consumer value propositions.
• Running consumer validation sessions, prototype reviews, and feasibility assessments to refine product direction.
• Owning the NPD critical path, ensuring milestones are met and issues are resolved quickly and collaboratively.
• Monitoring risks, dependencies, and costs, ensuring projects are delivered on time and within budget.
• Building business cases and commercial assessments to support new product recommendations.
• Post‑launch, reviewing product performance, insights, and lessons learned to inform continuous improvement.

WHAT DO I BRING TO THE ROLE?

• Proven experience in product management, NPD, or product strategy, ideally within footwear, apparel, or consumer goods.
• Strong understanding of product creation processes, from insight and concepting through to delivery.
• Exceptional project management and stakeholder coordination skills.
• Analytical mindset with the ability to translate data and insights into actionable product decisions.
• Excellent communication skills with confidence presenting to technical and commercial stakeholders.

WHAT’S IN IT FOR ME?

• Competitive Salary + discretionary bonus
• 25 Days Holiday : Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family‑Friendly Benefits : Generous enhanced parental leave policies.
• Health Perks : Choose from a variety of health‑related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks : Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco‑friendly commuting.
• Flexible Working : We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.

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