Open roleExternal
Product Marketing Manager - £55K
- nottingham, england, United Kingdom
Job Description
About the job Product Marketing Manager - £55K
To lead the Product Marketing function, delivering customerresearch and go-to-market strategies across the client's product portfolio.
PRINCPAL DUTIES AND RESPONSIBILITIES
The role holder will be responsible for:
Understanding the market
- Research markets, gain anunderstanding of sources of industry and market data
- Seek out industry reports,articles and attend relevant events
- Clearly articulate customerproblems in our markets (by industry) and how our products solve them
- Speak regularly withcustomers, conduct win/loss analysis, run surveys, review analytics, andcontinuously validate this understanding
Competitor analysis
- Understand the competitivelandscape and clearly articulate our USPs and those of competitors
- Track and analyse competitivepricing and feature gaps
Go to market and commercial planning
- Guide the quarterly Sales& marketing plan through identification of target sectors/ industries andmarket problems/ use cases for each territory
- Coordinate Marketing and Salescampaigns, Sales training, and Product Marketing activity to support revenuegeneration
- Ensure alignment ofgo-to-market roadmaps to the Product Business Plan
- Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
- Provide product specificationand pricing guides to support go-to-market activities
- Arrange and support sufficienttraining for Sales teams
- Liaise with marketing toensure effective communication of problem, solution, features and benefits tocustomers
- Support Product Owners inproducing clear positioning statements and demos
- Ensure Sales knowledge basesremain up to date and well curated, including the Use Case Dashboard
Line manage Product Owner and Product Analyst
- Coach and develop your team,ensuring clear objectives aligned to business objectives and focuseddevelopment plans to support succession planning
- Act as a support/ escalationpoint in dialogue between Product, Marketing and Sales
- Support Product Owners inproducing clear positioning statements and demos
SKILLS/EXPERIENCE:
The job holder will be an exceptional candidate, with aproven track record in a similar role. In particular, they are required tohave:
- Experience in customerresearch, pricing, and product marketing
- Good interpersonal skills andexperience of interacting with internal and external customers
- Proven experience working withcross-disciplinary teams
- The ability to understandcomplex technical concepts and present them simply
- Experience working in aProduct function
- Developing, delivering, andsupporting business processes