Product Marketing Manager

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Product Marketing Manager

Were building a new strategic marketing function within our marketing team, with the ambition to be excellent at marketing our full range of high-quality products. You will play a crucial role in developing that new function: building a clear, shared understanding of our markets, audiences, and the value our products offer, so our marketing campaigns centre around our customers and the value our products bring.

This role will suit someone who genuinely enjoys marketing and loves getting under the skin of products, customers, and markets. Youll have the opportunity to shape how we understand our audiences and turn that into clear, compelling propositions, taking real ownership of the work.

As Product Marketing Manager, you own how we understand our markets, our audiences, and the value our products offer them. Youll own the marketing teams persona knowledge base, develop the propositions and messaging behind our go-to-market work, and act as the bridge between marketing and our product managers across Integral Memory and Integral LED.

Youll sit within the strategic marketing team, working closely with the Marketing Director, the product managers across both divisions, and the wider team. Youll partner with the Campaign Manager to keep campaigns aligned to the audiences theyre built for, and draw on sales and content colleagues to ground everything in real customer needs.

Responsibilities

• Act as the bridge between marketing and the product managers, translating product knowledge into clear, audience-led marketing direction across Integral Memory and Integral LED.

• Own and maintain the marketing teams persona knowledge base - buyer, customer, and end-user personas, plus a category persona for each product category - keeping it accurate and current as a shared resource the Production and Strategic Marketing teams can draw on.

• Develop clear value propositions and messaging for products and ranges, turning technical features into benefits that matter to each audience. xwwtmva

• On new ranges or repositioning that warrant a full go-to-market effort, work with the relevant product managers to understand the products, the addressable market, and customers to shape the proposition.

• Carry out market and competitor research to size opportunities, understand the competitive la
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