Product Marketing Manager

About the Role

Our client is seeking an experienced and strategic Product Marketing Manager to join their innovative team in Bradford . This role is essential for driving the go-to-market strategy for our diverse range of products within the FMCG sector . You will be responsible for understanding market dynamics, defining product positioning, and developing compelling marketing plans that resonate with target consumers. This is an exciting opportunity to shape product narratives and drive commercial success, working in a collaborative hybrid environment that balances team synergy with individual focus and productivity.

Key Responsibilities

• Develop and execute comprehensive go-to-market strategies for new and existing products, ensuring successful launches.
• Conduct thorough market, customer, and competitor research to inform product positioning and messaging.
• Create compelling marketing collateral, sales enablement tools, and campaign materials that highlight product value propositions.
• Collaborate closely with product management, sales, and marketing teams to ensure alignment and effective execution of marketing initiatives.
• Define and track key performance indicators (KPIs) for product marketing efforts, analyzing results and making data-driven recommendations for optimization.
• Stay abreast of industry trends and consumer behavior to identify new opportunities for product growth and market penetration.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• Minimum of 5 years of experience in product marketing, preferably within the FMCG industry .
• Demonstrated success in developing and launching products in competitive markets.
• Strong understanding of market research, competitive analysis, and consumer insights.
• Excellent written and verbal communication skills, with the ability to craft persuasive messaging.
• Experience working in a hybrid environment, demonstrating strong organizational and time management skills.

Benefits

• Competitive annual salary and performance-related bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry conferences.
• A flexible hybrid work model, fostering a healthy work-life balance and collaborative team spirit.