Public Relations Manager

About the Role

Our client is seeking a dynamic and experienced Public Relations Manager to lead their communications efforts in Aberdeen . This pivotal role involves shaping and executing PR strategies that enhance brand reputation and drive media engagement. You will be instrumental in managing media relations, developing compelling narratives, and ensuring consistent brand messaging across all platforms. The ideal candidate will possess a strategic mindset, excellent communication skills, and a proven track record of successful PR campaigns within the vibrant Scottish business landscape. This position offers a fantastic opportunity to make a significant impact within a forward-thinking organization, contributing to its growth and public perception.

Key Responsibilities

• Develop and implement comprehensive public relations strategies to achieve corporate objectives.
• Cultivate and maintain strong relationships with journalists, influencers, and media outlets across local, national, and international platforms.
• Craft compelling press releases, media advisories, speeches, and other PR materials.
• Manage crisis communications, providing timely and accurate information during sensitive situations.
• Oversee social media strategy to amplify PR messages and engage with target audiences.
• Monitor media coverage, analyze results, and report on campaign effectiveness to senior management.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Minimum of 5 years of experience in public relations or corporate communications, preferably within the media industry.
• Proven ability to develop and execute successful PR campaigns, with a strong portfolio of media placements.
• Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
• Experience in crisis management and handling sensitive stakeholder communications.
• Proficiency in media monitoring tools and social media management platforms.

Benefits

• Competitive salary package.
• Hybrid working model offering flexibility between office and home-based work.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and career advancement.
• A collaborative and creative work environment in the heart of Aberdeen .