Public Relations Manager

About the Role

Our client is seeking an experienced and dynamic Public Relations Manager to lead their communications efforts in Aberdeen . This pivotal role involves developing and executing comprehensive PR strategies to enhance brand visibility, manage reputation, and engage key stakeholders across various media channels. You will be instrumental in shaping public perception and driving positive media coverage, working within a collaborative environment that values creativity and strategic thinking. This is an exciting opportunity to make a significant impact on the company's external communications and build strong relationships with media, influencers, and the community.

Key Responsibilities

• Develop and implement innovative public relations strategies aligned with company objectives.
• Craft compelling press releases, media kits, and other PR materials for diverse audiences.
• Build and maintain strong relationships with journalists, bloggers, influencers, and key media contacts.
• Manage the company's social media presence and online reputation, responding to inquiries and engaging with the public.
• Organize and manage press conferences, media events, and other promotional activities.
• Monitor media coverage, analyze campaign effectiveness, and provide regular reports to senior management.

Requirements

• Proven track record of 5+ years in public relations or a related communications field.
• Bachelor's degree in Public Relations, Communications, Journalism, or a relevant discipline.
• Excellent written and verbal communication skills, with a flair for storytelling and persuasive writing.
• Demonstrated experience in media relations, crisis communication, and event management.
• Proficiency in using social media platforms and PR software tools.

Benefits

• Competitive salary package.
• Opportunities for professional development and training.
• Hybrid working model offering flexibility between home and office.
• Comprehensive health and wellness benefits.
• A supportive and creative work environment in the heart of Aberdeen .